I'm Aadba Rasheed

A product designer crafting digital experiences through thoughtful design

Mail

Wayfair

Order Summary Optimization on Checkout

75%

user satisfaction

2-3x

smoother checkout process

UI/UX

Redesign

Wayfair

Order Summary Optimization on Checkout

75%

user satisfaction

2-3x

smoother checkout process

UI/UX

Redesign

Wayfair

Order Summary Optimization on Checkout

75%

user satisfaction

2-3x

smoother checkout process

UI/UX

Redesign

Wise Cities

Building a Resource Platform for Older Adults

60%

user interest and engagement

targeted product

development

Design Sprint

User Research

Wise Cities

Building a Resource Platform for Older Adults

60%

user interest and engagement

targeted product

development

Design Sprint

User Research

Wise Cities

Building a Resource Platform for Older Adults

60%

user interest and engagement

targeted product

development

Design Sprint

User Research

Eastern Market

Redesigning the web platform for a local farmer's market.

Visual Design

Rebrand

Eastern Market

Redesigning the web platform for a local farmer's market.

Visual Design

Rebrand

Eastern Market

Redesigning the web platform for a local farmer's market.

Visual Design

Rebrand

Experiments & Past Gigs

Smart Home System

Visual Design

Smart Home System

Visual Design

City Campaign

Visual Design & Branding

City Campaign

Visual Design & Branding

Ink

Illustration

Upcycling Industrial Waste

Product Design

Upcycling Industrial Waste

Product Design

Ink

Illustration

Ink

Illustration

Upcycling Industrial Waste

Product Design

Primotex Office

Interior Design

Primotex Office

Interior Design

Fitness Made Fun

Speculative Design

Fitness Made Fun

Speculative Design

My Design Philosophies

User Empathy

Designing with compassion, understanding, and placing user needs at the forefront.

Data-Driven

Grounding decisions in user research, analytics, and measurable outcomes.

Iterative Design

Embracing feedback loops to refine and optimize continuously evolving designs.

Collaborative

Fostering cross-functional teamwork for innovative, actionable, and impactful solutions.

My name is Aadba Rasheed, I’m a product designer based in Austin, TX.

Driven by user research, I’m passionate about data-driven design that aligns user needs and business goals, creating impactful, measurable outcomes.

Let's Talk

Learn More

Mail